HSMAI GLOBAL INTRODUCES HOTEL SALES LEADER CERTIFICATION PROGRAM

THE HOSPITALITY SALES and Marketing Association International Global recently launched its Certified Hotel Sales Leader certification program, focusing on
current sales and commercial principles, practices, and strategies. The certification emphasizes hospitality sales leaders’ abilities in team leadership,
commercial acumen, and implementing effective hotel sales practices to boost revenue, among other key skills, HSMAI said in a statement.

“We are very excited to add the CHSL certification to HSMAI’s distinguished family of commercial certifications, including the CRME, CHDM, CRMA and CHBA,” said
Robert Gilbert, HSMAI’s president and CEO. “This new certification underscores our commitment to empowering hotel sales professionals with the vital skills and
recognition they need to excel as successful commercial leaders.”