https://ergadx.com/what-is-account-based-marketing/

Account-Based Marketing (ABM) is a highly focused business strategy in which a marketing team treats an individual prospect or customer like its very own market. ABM is known for its personalized approach, targeting key business accounts rather than a broader audience. By aligning marketing and sales efforts, ABM aims to create tailored campaigns designed to engage specific accounts, ultimately driving higher conversion rates and fostering long-term business relationships.
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