Leveraging intent data to boost lead conversion: A predictive approach to B2B marketing
Avisitor lands on your website and browses through your portfolio and case studies. At this point can you determine the visitor’s intention?
More importantly can you engage according to the visitor’s web activity?
What is intent data?
Welcome to the world of intent data which lets you predict behavior according to the signals you receive. This strategy gives you a fair idea about a prospect’s potential interest in your offerings.