Seven Key Tactics for Enhancing Brand and Demand in Challenging Economic Conditions

In 2024, marketers, having previously cut budgets and delayed launches, are expected to continue doing more with less. A Gartner study reveals that 75% of senior marketers face increased demands despite budget cuts, necessitating significant changes in their approach. The uncertain economic climate, marked by recession risks and fluctuating consumer confidence, complicates the situation for B2B companies. However, this is positive for agile marketers. Tight budgets can inspire creative and efficient strategies, with AI tools and other proven methods offering support in these challenging times.