What is AI in Marketing | Liveblack Inc.

AI in marketing focuses on enhancing a company's marketing strategy, performance, and overall effectiveness. It aids in planning, executing, and optimizing marketing efforts, ultimately saving time and reducing costs to meet desired outcomes. To understand how AI achieves this, we see that it utilizes machine learning, large language models (LLMs), neural networks, and more to analyze data.

Furthermore, AI can interact with users visiting your website or completing specific actions. This capability allows marketers to analyze and track audience behavior, enabling the personalization of marketing content. With new AI tools emerging every day, we are presented with increased benefits and greater potential to streamline our daily tasks.