Why do B2B marketing professionals prefer LinkedIn over other channels?

The B2B Content Marketing Benchmarks, Budgets, and Trends studies reported that 93% of the most successful B2B marketers believed that their organizations are extremely committed to content marketing compared to just 35% of the least successful. Unique benefits of LinkedIn that are not obtainable through other channels-

Building Personas For B2B
All marketers’ concern is to reach the right audience, and this is what LinkedIn does the same by creating personas that are sets of attributes tending to be shared by the respective customers, narrowing the scope of the campaigns, and ensuring each engagement is counted.